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Pepsi: Titan Toolkit

Brand
Date

Mar 2024

Description

Pepsi’s Titan Toolkit campaign presents an energetic urban visual language, blending live-action footage with high-impact 3D render / CGI motion graphics. The project centers on a large-scale digital activation, featuring abstract blue textures and neon-lit city environments that frame the brand’s product in a high-energy, nighttime aesthetic. Developed by FutureDeluxe, the commercial utilizes rapid camera movements and deep blue tones to build a dynamic sequence. The campaign integrates digital billboard displays into real-world cityscapes, relying on a fusion of live-action technique and complex motion design to create its high-impact advertising experience.

Style

Horizontal, Commercial, Neon

Techniques

3D render / CGI, Motion Graphics

Industries
Color
Cobalt
Jet Black
Crimson
Background

Street

Context

TVC / TV Commercial

Associated creatives

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