Pepsi: TikTok x Nitro Pepsi
Brand
Date
Aug 2024
Description
Pepsi collaborates with TikTok for this energetic social-first campaign, spotlighting the launch of Nitro Pepsi. The content leans into vertical, live-action techniques to engage a digital-native audience through high-tempo transitions and rhythmic product interactions. Featuring a series of user-generated segments, the project captures spontaneous moments set against modern domestic backdrops. The execution balances minimalist product close-ups with fast-paced choreography, emphasizing the beverage experience through dynamic social media formatting and original sound design.
Style
Vertical, Commercial, Action, Minimalist
Techniques
Slow motion
Industries
Color
Navy
Pure White
Background
Living Room
Context
Social Media / Short Form Video
Associated creatives
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