Pepsi: Throwback
Brand
Date
Feb 2023
Description
Pepsi Throwback manifests as a dynamic motion graphics campaign that leans into a distinct retro aesthetic. The visual narrative centres on the product can, expanding into a series of kaleidoscopic psychedelic graphics and glowing neon tunnels that evoke a nostalgic visual tone. Produced by Tuesday McGowan with creative direction from TBWA Chiat Day LA, the animation incorporates cinematic action sequences and fast-paced motion graphics. The project integrates custom sound design by Mophonics to complement its high-energy, graphic-heavy approach.
Style
Horizontal, Action, Cinematic, Graphic, Retro
Techniques
Animation, Motion Graphics
Industries
Color
Navy
Pure White
Background
3D Rendered Scene
Context
TVC / TV Commercial
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