Pepsi Throwback manifests as a dynamic motion graphics campaign that leans into a distinct retro aesthetic. The visual narrative centres on the product can, expanding into a series of kaleidoscopic psychedelic graphics and glowing neon tunnels that evoke a nostalgic visual tone.
Produced by Tuesday McGowan with creative direction from TBWA Chiat Day LA, the animation incorporates cinematic action sequences and fast-paced motion graphics. The project integrates custom sound design by Mophonics to complement its high-energy, graphic-heavy approach.
