Pepsi: Thirsty for More
Brand
Date
Aug 2024
Description
Pepsi’s Thirsty for More campaign leans into high-energy visuals, blending live-action footage with intricate VFX to define a futuristic aesthetic. The project, produced by Carousel Collective, centers on vibrant electric blue tones and neon lighting to create an immersive, rhythmic atmosphere. The commercial utilizes dynamic graphic overlays and macro-cinematography of water droplets, anchored by a series of fast-paced cuts. By integrating animation with live-action technique, the work emphasizes movement and bold typography to highlight the brand's latest flavour release.
Style
Horizontal, Action, Cinematic, Neon
Techniques
Animation, VFX / visual effects
Industries
Color
Cobalt
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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