Pepsi: The Sound Drop x Jidenna
Brand
Date
Feb 2024
Description
Pepsi’s The Sound Drop project featuring Jidenna highlights the intersection of music and creative expression. The campaign takes the artist through a variety of environments, from the focused atmosphere of a recording studio to expansive coastal rooftops and urban street settings. Directed through a lens of lifestyle-focused storytelling, the content balances candid studio interactions with performance segments. The production utilizes cinematic framing and vibrant fashion choices, while post-production by STUCK IN MOTION introduces warm color grading and vintage overlays to establish a distinct aesthetic across the series.
Style
Lifestyle, Horizontal, Cinematic
Industries
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.