Pepsi: Taste Video "KPop"
Brand
Date
Apr 2025
Description
Pepsi leans into pop culture fandom with this commercial spot, "Taste Video KPop." The video captures a series of hyper-dramatic reactions from a diverse group of fans as they navigate the fictional "breaking news" of a boy group breakup. Developed by VaynerMedia Asia Pacific, the production uses a vibrant pink and purple set to house its emotional vignettes. The work utilizes live-action techniques, characterized by saturated color palettes and a warm aesthetic, to frame the product within a high-energy, youth-focused narrative.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Color
Magenta
Navy
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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