Pepsi: Taste Journey
Brand
Date
Sep 2023
Description
Pepsi explores the connection between gaming and refreshment in the Taste Journey campaign. The production, executed by Easy Mondays, blends live-action technique with high-energy VFX to shift between the candid setting of a home gaming session and stylized product visuals. Focusing on the immersive environment of a living room, the project uses warm lighting to ground the narrative before transitioning to a vibrant digital aesthetic. This beverage campaign prioritizes a cinematic pace to highlight the sensory experience of the product.
Style
Vertical, Action, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Color
Navy
Jet Black
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.