Pepsi: Surfers
Brand
Date
May 2025
Description
Pepsi brings a high-energy, sun-drenched aesthetic to this commercial spot, focusing on professional football players enjoying a day of beachside activity. Set against a backdrop of turquoise water and white sand, the campaign leans into a classic tropical atmosphere. The project utilizes live-action technique and natural light to capture the athletes as they engage in surfing, beach soccer, and swimming. The fast-paced edit emphasizes a vibrant color palette, with the production incorporating specific props such as vintage radios and ice-filled coolers to build the scene.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Royal Blue
Pure White
Background
Sandy Beach
Context
TVC / TV Commercial
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