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Pepsi: Refresh NFL

Brand
Date

Nov 2024

Description

This commercial for Pepsi, titled Refresh NFL, bridges the history of American football with contemporary stadium energy. The project employs a fast-paced montage, cutting between vintage archival game footage and modern sequences of players on the field. Featuring live-action techniques alongside slow motion sequences, the work highlights the intersection of sports culture and fan engagement. The edit captures the movement of athletes and the atmosphere of stadium crowds to convey the intensity of the sport.

Style

Horizontal, Commercial, Action

Techniques

Slow motion

Background

Sports Venue

Context

TVC / TV Commercial

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