Pepsi: Press Play On Summer
Brand
Date
Feb 2024
Description
Pepsi’s 'Press Play On Summer' campaign captures a high-energy seasonal aesthetic, centering on a sun-drenched pool party setting. The film utilizes warm natural light and cinematic framing to establish its atmosphere, leaning into a vibrant, high-saturation visual palette. Artist Bad Bunny serves as the focal point, captured in a sequence that emphasizes the product amidst a crowded social environment. The project, developed by agency Translation, prioritizes a live-action technique that highlights the interplay of light and activity.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Pure White
Scarlet
Jet Black
Background
Outdoor Pool
Context
TVC / TV Commercial
Associated creatives
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