Pepsi: Pepsi Black Middle East Launch
Brand
Date
Dec 2024
Description
Pepsi marks the regional introduction of Pepsi Black across the Middle East with an energetic campaign that focuses on high-impact product visuals. The commercial features rapid-fire cuts of splashing liquids, stylized product floating alongside fresh ingredients, and sequences of individuals in diverse environments. Produced by Traffic, the work leans into a highly saturated aesthetic to emphasize the product profile. The execution relies on live-action technique layered with VFX / visual effects to create its kinetic tempo, supported by warm, vibrant color grading.
Style
Horizontal, Commercial, Saturated, Warm
Techniques
VFX / visual effects
Industries
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.