Pepsi
Pepsi Black Middle East Launch
Brand
Date
Dec 2024
Description
Pepsi marks the regional introduction of its Black range with a high-energy commercial produced by the team at Traffic. The film channels a fast-paced aesthetic, featuring dynamic sequences of splashing liquids and product close-ups that emphasize the drink's visual presence. Utilizing vibrant color grading and a warm palette, the production blends live-action techniques with integrated VFX to showcase the brand's latest beverage iteration. The campaign highlights product-focused motion sequences alongside stylish, contemporary settings.
Style
Horizontal, Commercial, Saturated, Warm
Techniques
VFX / visual effects
Industries
Beverages
Context
TVC / TV Commercial
Associated creatives
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