Pepsi: Now and Then
Brand
Date
Jan 2024
Description
Pepsi explores archival aesthetics in the 'Now and Then' commercial, featuring Britney Spears in a detailed 1950s diner setting. The spot leans into a vintage documentary style, utilizing lo-fi texture and period-accurate costuming to recreate a 1958 atmosphere. The production incorporates high-energy choreography and mid-century dance sequences. By blending retro styling with specific VHS-inspired visual effects, the film captures a distinct historical era through a modern lens.
Style
Documentary, Horizontal, Action, 1980s
Techniques
VHS / lo-fi, Slow motion
Industries
Background
Set-dressed
Context
TVC / TV Commercial
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