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Pepsi: Monster

Brand
Pepsi
Date

May 2024

Description

Pepsi leans into suspenseful narrative tropes with their latest spot, 'Monster.' The commercial centers on an indoor encounter between a group of friends and an otherworldly, multi-eyed creature, establishing a tense atmosphere through deliberate pacing and low-key cinematic lighting. Beyond the primary encounter, the narrative expands to show the same scene unfolding on a television screen within a domestic living room, where the characters enjoy soft drinks. The project utilizes live-action techniques, incorporating monochrome visual styling and slow motion to heighten the film's eerie, deliberate rhythm. Post-production and VFX for the project were managed by TELEVISOR Studio.

Style

Horizontal, Cinematic, Monochrome, Matte

Techniques

Slow motion

Industries
Beverages
Color
Navy
Pure White
Background

Set-dressed, Living Room

Context

TVC / TV Commercial

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