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Pepsi: Missy Elliott VMAs 2019 Pt1

Brand
Pepsi
Date

Sep 2023

Description

This tribute film for Pepsi, produced by STUCK IN MOTION and Paramount Brand Studio, celebrates the career and industry impact of Missy Elliott in anticipation of her 2019 MTV Video Music Awards recognition. The production features a series of interviews with cultural figures, interspersed with archival footage and graphic overlays that track the artist's legacy in hip hop and R&B. Utilizing a minimalist aesthetic, the project features interviewees captured against a high-contrast blue backdrop accented by illuminated horizontal lines. The live-action technique and cinematic composition define the visual flow, while integrated brand elements appear throughout the fast-paced montage.

Style

Horizontal, Cinematic, Minimalist

Industries
Music
Context

Advertising Campaign, Brand Film / Corporate Video

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