Pepsi: Mételi o Gole
Brand
Date
Jan 2025
Description
Pepsi leans into a high-energy post-match aesthetic with the commercial campaign 'Mételi o Gole.' The film features a classic athletic interview setup before shifting focus to the product itself, utilizing dynamic close-up shots of carbonated liquid. Developed by Wieden+Kennedy Sao Paulo, the spot combines live-action technique with layered visual effects. The narrative centers on a structured interview environment, maintaining a clean visual language throughout the sequence.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Royal Blue
Jet Black
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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