Pepsi
Mételi o Gole
Brand
ProjectMételi o Gole
Date
Jan 2025
Description
Pepsi leans into a high-energy aesthetic for this commercial titled 'Mételi o Gole', which frames an athlete post-match interview against a branded backdrop. The work transitions between the dialogue and rhythmic, close-up macro cinematography of carbonated liquid. Developed by Wieden+Kennedy Sao Paulo, the spot combines live-action technique with layered VFX / visual effects to emphasize the refreshment aspect of the beverage. The production focuses on a crisp, clean visual language throughout the sequence.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Beverages
Color
Royal Blue
Jet Black
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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