Pepsi: Make Your Gameday Epic

Sep 2024

Pepsi leans into the social anticipation of football season with this commercial campaign, 'Make Your Gameday Epic.' The spot follows a conversation between two friends at a bar, highlighting the ritual of sharing a drink while catching live sports coverage. Produced by Ridley Scott Associates LA with creative support from Paramount Brand Studio, the film utilizes warm, natural indoor lighting to ground the scene in an intimate, authentic environment. The cinematography prioritizes close framing to capture the rapport between the two men as they discuss fantasy football. Technically, the project relies on live-action techniques to build a cinematic atmosphere within the bar setting, supported by detailed post-production and sound design from Framestore LA, Company 3 LA, BARK, and Eclectic Music.

Horizontal, Commercial, Cinematic, Warm

Bar

TVC / TV Commercial