Pepsi
It Can Wait
Brand
ProjectIt Can Wait
Date
Nov 2024
Description
Pepsi leans into the holiday season with 'It Can Wait', a commercial campaign that contrasts the bustle of office life with the intensity of gym environments. The spot uses cool blue lighting to unify disparate settings, ranging from decorated desks to workout spaces filled with gym equipment. Produced by Outsider Editorial, the live-action project explores the intersections of seasonal festivities and daily routines. The production features post-production and VFX work from Rohtau and Company 3 New York, with sound design by Bark Soho.
Style
Horizontal, Commercial, Cool
Industries
Beverages
Color
Royal Blue
Charcoal
Background
Office
Context
TVC / TV Commercial
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