Pepsi: Indecisive
Brand
Date
Jul 2024
Description
This commercial spot for Pepsi, titled Indecisive, captures a high-energy moment centered around a convenience store setting. The narrative follows a customer moving through the aisles, eventually selecting a beverage from a brightly lit cooler. Produced by SOFTSPOT™, the project utilizes dynamic camera movement and live-action techniques to emphasize the spontaneous mood of the scene. The visual aesthetic leans into a cinematic style, contrasting the cool, fluorescent lighting of the store with the kinetic motion of the talent.
Style
Horizontal, Action, Cinematic
Industries
Color
Navy
Pure White
Denim
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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