Pepsi: How to take part in 'The Recycling Rethink'
Brand
Date
Sep 2025
Description
This commercial video for Pepsi’s 'The Recycling Rethink' initiative serves as an instructional guide for consumers in New South Wales. The piece details the process of returning empty beverage containers at automated collection terminals, utilizing clear on-screen overlays to walk viewers through the recycling steps. Developed by agency Special Australia with post-production by Special Made, the project features a live-action technique and a crisp, clean aesthetic. The visual composition highlights the stainless steel interfaces of the terminals contrasted against the brand's signature blue and green color palette, supported by audio design from Mosaic Music + Sound.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Mint
Pure White
Background
Carpark
Context
TVC / TV Commercial
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