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Pepsi: Holiday

Brand
Date

Nov 2025

Description

Pepsi embraces a festive atmosphere in this holiday campaign, centering on the tradition of communal gatherings and seasonal celebrations. The spot moves through a series of warm indoor settings, featuring candid moments of family and friends sharing meals and exchanging gifts. Produced by Dear Friend with creative from Anomaly Toronto, the project utilizes live-action technique and natural light to maintain a grounded, authentic feel. The narrative is punctuated by vibrant color grading, reinforcing the inviting tone as subjects gather around holiday tables.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries
Event

Christmas

Background

Living Room

Context

TVC / TV Commercial

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