Pepsi: Gulp
Brand
Date
Jul 2024
Description
Pepsi explores a stylized visual narrative in Gulp, a cinematic spot produced by SOFTSPOT™. The film captures a young protagonist at a service station, leaning into a distinctive viewpoint with an open gas tank setting. The project employs a warm retro colour grading and natural light to evoke a specific visual texture. Drawing on 1970s aesthetic cues and nostalgic cinematic composition, the piece focuses on the interplay between character and setting.
Style
Horizontal, Cinematic, 1970s, Nostalgic
Techniques
Natural light, Super 8 / 16mm
Industries
Color
Olive
Powder Blue
Beige
Background
Service Station
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.