Pepsi: Grillmaster
Brand
Date
Feb 2023
Description
Pepsi’s Grillmaster commercial captures a series of outdoor tailgating moments, centered on the casual atmosphere of a backyard barbecue. The production leans into a naturalistic aesthetic, utilizing golden hour light to highlight the social setting among friends and family. The film, produced by Circle Productions with creative input from The Studio and Makers, documents a range of live-action scenes. With original composition and sound provided by Grayson Music and editing by School Editing, the piece maintains a focus on the interplay between food and beverage consumption in a relaxed, communal environment.
Style
Horizontal, Commercial, Golden Hour
Techniques
Natural light
Industries
Color
Royal Blue
Off-White
Background
Street
Context
TVC / TV Commercial
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