Pepsi: Food Deserves Pepsi - Case Study
Brand
Date
Jun 2025
Description
Pepsi explores the synergy between its core beverage product and fast-casual dining in the 'Food Deserves Pepsi' campaign. Developed by BBDO New York, the project functions as a case study, documenting the narrative through a blend of live-action technique and documentary-style cinematography. The edit leans into a high-energy aesthetic, alternating between slow-motion close-ups of food pairings—such as pizza and burgers—and dynamic, action-oriented footage of delivery vehicles and sports cars in transit. The visual language utilizes dark, abstract backgrounds enhanced by deliberate blue lighting to maintain a clean, polished appearance.
Style
Documentary, Horizontal, Action, Clean
Techniques
Slow motion
Industries
Context
Brand Film / Corporate Video
Associated creatives
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