Pepsi
Fizz The Season
Brand
ProjectFizz The Season
Date
Feb 2025
Description
Pepsi brings a festive energy to its latest beverage campaign, Fizz The Season. The commercial centers on interactive brand experiences in a public setting, highlighting product engagement through candid group interactions and integrated promotional displays. The production utilizes live-action technique and natural lighting to emphasize the atmosphere of the event. With creative direction led by Allied Global Marketing Ireland and Allied Global Marketing US, the work focuses on the intersection of consumer interaction and seasonal branding.
Style
Horizontal, Commercial, Action
Industries
Beverages
Color
Navy
Jet Black
Crimson
Background
Retail Store
Context
TVC / TV Commercial
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