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Pepsi: Doja Cat: 90s

Brand
Date

Nov 2022

Description

Pepsi revisits the decade of denim and vibrant pop culture in this commercial campaign starring Doja Cat. The spot captures an energetic group gathering, leaning into a 1990s aesthetic through carefully curated vintage automobiles and period-specific apparel. Framed with cinematic visuals and warm lighting, the live-action technique grounds the sequence in a sense of nostalgia. The project centers on communal moments, showcasing the brand through classic product integration within an outdoor, youth-oriented setting. Music and sound design are provided by Barking Owl.

Style

Horizontal, Cinematic, 1990s

Industries
Background

Street

Context

Music Video

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