Pepsi: Dig In
Brand
Date
Oct 2024
Description
Pepsi’s Dig In campaign celebrates the culinary expertise of restaurant owners through a series of vignettes centered on craft. The commercial features a rapid-fire montage of chefs preparing dishes, focusing on the tactile nature of professional kitchens and the meticulous preparation of ingredients. Developed by agency Ten35, the spot captures the energy of high-volume service, from chopping and whisking to plating finished meals. The imagery utilizes a clean, live-action technique to highlight the precision of culinary work across various restaurant settings, underscored by a rhythmic soundtrack provided by The Elements Music.
Style
Horizontal, Commercial, Clean
Industries
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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