Pepsi
Choose More Than Ordinary
Brand
ProjectChoose More Than Ordinary
Date
Dec 2024
Description
Pepsi’s 'Choose More Than Ordinary' campaign takes a rhythmic approach to brand storytelling, centering on large-scale dance choreography. Set against a backdrop of illuminated circular stages, the production highlights synchronized movement through dynamic camera work and sweeping aerial perspectives. Developed by Special Group Sydney with production handled by Radical Media, the project leans into a polished, high-energy aesthetic. Visual fidelity is further enhanced by Fin Design + Effects, who managed the project's VFX and post-production elements, resulting in a cohesive live-action spot.
Style
Horizontal, Commercial, Action, Polished
Techniques
VFX / visual effects
Industries
Beverages
Color
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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