Pepsi
Choose More Than Ordinary
Dec 2024
Pepsi’s 'Choose More Than Ordinary' campaign brings a high-energy visual narrative to the beverage industry through a series of synchronized dance performances. The production centers on large-scale choreography set against circular illuminated platforms, emphasizing rhythmic movement and coordinated ensemble work. Developed in collaboration with the agency Special Group Sydney, the spot utilizes dynamic camera work and sweeping aerial shots to maintain a sense of scale. The polished final edit incorporates extensive post-production artistry from Fin Design + Effects, ensuring that the visual effects integrate with the live-action footage. Production was handled by Radical Media.
Horizontal, Commercial, Action, Polished
VFX / visual effects
Beverages
TVC / TV Commercial
