Pepsi: Choose More Than Ordinary
Brand
Date
Dec 2024
Description
Pepsi’s 'Choose More Than Ordinary' campaign takes a rhythmic approach to brand storytelling, centering on a large-scale synchronized dance performance. The production utilises live-action technique to capture expansive, choreographed movement across illuminated stages, punctuated by dynamic camera work and sweeping aerial perspectives. Developed by Special Group Sydney, the commercial leans into a polished aesthetic, with significant post-production contributions from Fin Design + Effects. Radical Media handled the production, framing the beverage brand’s imagery through a high-energy lens.
Style
Horizontal, Commercial, Action, Polished
Techniques
VFX / visual effects
Industries
Color
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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