Pepsi: Better With Pepsi
Brand
Date
Jun 2023
Description
The Better With Pepsi campaign explores the casual pairing of the brand’s flagship beverage with everyday dining experiences. Through a series of live-action vignettes, the project highlights the role of the product in common lifestyle settings, such as a quick meal in a parking area or a casual encounter on the street. Produced by Glitch with production services provided by Paladino Casting, the commercial relies on natural lighting to maintain an authentic, clean aesthetic. The project leans into the visual simplicity of a candid lunch moment, emphasising the refreshment factor of the drink.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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