Paul Smith: Paul Smith F/W 2025 Campaign

Sep 2025

The Paul Smith Fall/Winter 2025 campaign presents a series of editorial and commercial images that blend traditional British tailoring with a surreal, whimsical aesthetic. Set against clean architectural backdrops, the collection leans into a play of textures, juxtaposing classic menswear like wool overcoats and houndstooth tailoring with unexpected props including sculptures, musical instruments, and vintage objects. Photographed by Samuel Bradley, the campaign features art direction by Matthew Mumford and styling by Ben Schofield. The series utilizes natural light to ground its surrealist approach in a candid, street-level reality. Models Thibaud Charon and Jean Campbell anchor the narrative, with hair by Moe Mukai and makeup by Rebecca Wordingham contributing to the polished yet experimental look of the seasonal visuals.

Vertical, Commercial, playful

Natural light

Street

Advertising Campaign