Paul Smith

Sep 2025

The Paul Smith Fall/Winter 2025 campaign presents a series of surreal and playful menswear imagery shot on location within a classic British urban environment. Photographed by Samuel Bradley with art direction from Matthew Mumford, the project highlights the collection's tailored aesthetic through a lens of whimsical composition and clean, natural light. Stylist Ben Schofield integrates the brand's signature sharp tailoring with unexpected props and objects, featuring model Thibaud Charon in diverse settings ranging from residential architecture to streetscapes. The campaign, which utilises analogue film techniques, balances traditional sartorial elegance with eccentric, sculptural elements. Hair styling by Moe Mukai and makeup by Rebecca Wordingham complement the structured, textured layers of the collection.

Vertical, Commercial, playful

Natural light

Street

Advertising Campaign