Paul Smith
Sometimes, Always, Never with Walton ...
Jun 2026
Paul Smith leans into the surrealist tradition of British tailoring with its latest collaboration featuring actor Walton Goggins. This high-end luxury fashion campaign masterfully navigates the intersection of cinematic whimsy and classic sophistication. By blending the structured formality of a bespoke tuxedo with the disarming playfulness of forced perspective and oversized motifs, the work creates a dreamlike, editorial aesthetic that feels both rooted in heritage and refreshingly unconventional. Photographer Samuel Bradley captures this duality with precision, utilizing both the authentic, textured depth of 35mm film and modern live-action technique to ground the high-fashion narrative in a natural landscape. The project benefits from the sharp, evocative art direction of Matthew Mumford and the precise styling of Ben Schofield, who ensure that every frame—whether depicting a whimsical encounter with a giant necktie or a quiet, natural light portrait near a stone sundial—maintains a cohesive, sophisticated rhythm. Hair stylist Kim Rance and set designer Lydia Chan further refine this vision, crafting a visual world where the rigid lines of formalwear are playfully subverted by the organic, sprawling fields of wildflowers. The result is a bold, documentary-inspired campaign that avoids the tropes of standard fashion advertising, instead offering a cinematic exploration of style that is as thought-provoking as it is meticulously tailored, proving that luxury remains at its best when it refuses to take itself too seriously.
Cinematic, Editorial, Lifestyle, Lifestyle
Natural light
Luxury Fashion Houses, Fashion
