The Paul Smith x Barbour collaboration presents a series of editorial images captured in a sprawling rural landscape. Drawing on a shared heritage of British design, the project leans into a nostalgic and pastoral aesthetic that highlights the collection's focus on tactile textures, layered knitwear, and durable outerwear.
Photographer Polly Brown and art director Matthew Mumford utilize soft natural light and low-angle framing to set the subjects against expansive, open skies and golden meadows. The imagery incorporates playful elements and earthy tones to create an unconventional, grounded fashion campaign.
