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Model Thibaud Charon holding a classical bust and a framed painting beside a red telephone box for Paul Smith.

Paul Smith Paul Smith F/W 2025 Campaign 2025

Associated creatives

Tags

Description

A campaign image for the Paul Smith Fall/Winter 2025 collection, photographed by Samuel Bradley with styling by Ben Schofield and art direction by Matthew Mumford. Model Thibaud Charon poses on a pavement beside a traditional red telephone box converted into a cash machine. He is dressed in a tailored grey houndstooth check overcoat over a dark collared shirt, black trousers, and glossy black leather dress shoes. In his arms, he holds a classical plaster bust sculpture and a gold-framed landscape painting of a cow. A vibrant green hedge fills the background behind the red booth.

Style

Vertical, Commercial, playful

Techniques

Natural light

Industries

Designer Fashion

Color

Medium Grey (50%)
Jet Black (40%)

Background

Street

Context

Advertising Campaign