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Brand
Paul Smith
ProjectPaul Smith F/W 2025 Campaign
Model carrying a wooden double bass on his shoulder while walking along a wet city street in tailored menswear.

Paul Smith Paul Smith F/W 2025 Campaign 2025

Associated creatives

Paul Smith
Paul SmithDesigner
Samuel Bradley
Samuel BradleyPhotographer
Ben Schofield
Ben SchofieldFashion Editor/Stylist
Matthew Mumford
Matthew MumfordArt Director
Moe Mukai
Moe MukaiHair Stylist
Rebecca Wordingham
Rebecca WordinghamMakeup Artist
Ben Grimes
Ben GrimesCasting Director
Staci Lee
Staci LeeSet Designer
Laura Holmes
Laura HolmesProducer
Nafisa Tosh
Nafisa ToshTailor
Jean Campbell
Jean CampbellModel
Thibaud Charon
Thibaud CharonModel

Tags

man carrying double bassman carrying bassthibaud charonwooden double bassdouble bassupright bassmens tailored blazertailored blazerbrown knit sweatergrey trousers

Description

Captured by photographer Samuel Bradley for the Paul Smith F/W 2025 campaign, model Thibaud Charon walks along a wet urban street sidewalk balancing a large wooden double bass across his shoulder. He is styled in a tailored textured blazer layered over a deep brown knit sweater, light collared shirt, and grey dress trousers. A white architectural balustrade and street lamp frame the composition beneath an overcast sky.

Style

Vertical, Commercial, playful

Techniques

Natural light

Industries

Designer Fashion

Color

Chocolate (50%)
Medium Grey (30%)

Background

Street

Context

Advertising Campaign