Paul Smith: Paul Smith Summer 2025 Campaign
May 2025
The Paul Smith Summer 2025 campaign presents a series of editorial portraits that lean into warm, earthy textures and candid moments. Captured by photographer Jonathan Daniel Pryce, the campaign features model Edoardo Sebastianelli in an array of settings, from rustic kitchen environments to outdoor stone backdrops. Art directed by Matthew Mumford with fashion styling by Ben Schofield, the imagery highlights the collection's focus on knitwear and tailored separates through a natural light lens. The series employs an earthy, tactile aesthetic, incorporating elements like rustic ceramics and vintage props to complement the collection's patterned shirts and polos. Hair styling by Kim Rance and makeup by Mel Arter round out the editorial execution.
Editorial, Vertical, Warm
Natural light
Advertising Campaign
