Paul Smith

May 2025

Paul Smith’s Summer 2025 campaign explores a relaxed, Mediterranean-inspired aesthetic through a series of editorial portraits. Photographed by Jonathan Daniel Pryce, the campaign leans into earthy, warm tones to showcase the season’s knitwear, patterned shirts, and tailoring. Art direction by Matthew Mumford frames the collection against rustic environments, including weathered stone walls and natural settings. With fashion styling by Ben Schofield, the imagery utilizes natural light and analogue film techniques to create a candid, tactile atmosphere. Featuring model Edoardo Sebastianelli, the project also incorporates technical contributions from hair stylist Kim Rance and makeup artist Mel Arter.

Editorial, Vertical, Warm

Natural light

Designer Fashion

Advertising Campaign