Pinterest

Jul 2023

Pinterest commissioned DIA Studio to develop a comprehensive brand identity system that translates the platform's visual discovery mission into a modular motion language. The project centres on a fluid grid architecture that supports diverse media formats, including fashion curation, lifestyle photography, and interior design vignettes. By employing a playful, collage-based approach, the identity system showcases the platform's focus on visual inspiration while maintaining structural clarity. Technically, the work utilizes motion graphics to define responsive typographic hierarchies and dynamic pin-based interactions. The system incorporates a distinct color palette and clean minimalist layouts that animate through fluid transitions, emphasizing both versatility and editorial precision. DIA Studio’s design execution focuses on modular flexibility, allowing the brand to scale across various digital compositions while reinforcing the platform's core visual identity.

Horizontal, Commercial

Motion Graphics

Apps & Digital Platforms

Brand Film / Corporate Video