Pinterest: Brand Identity

Jul 2023

Pinterest commissioned DIA Studio to develop a comprehensive brand identity system centered on modular flexibility and visual discovery. The project introduces a dynamic grid framework that integrates photography, typography, and iconography into a cohesive digital language. Through a series of motion-led case studies, the identity emphasizes a playful and clean aesthetic. Key elements include a custom type system featuring variable weights and scales, and a versatile collage mechanic that allows for fluid transitions between lifestyle imagery and graphic patterns. The work leverages motion graphics to demonstrate how the platform manages editorial hierarchy and responsive layout behavior. Technical execution highlights the interplay between minimalist geometry and rhythmic animation. The system incorporates the brand’s signature red pushpin motifs and a refined color palette to maintain structural consistency across diverse digital touchpoints.

Horizontal, Commercial

Motion Graphics

Brand Film / Corporate Video