Paris Electronic Week

Feb 2023

The brand identity for Paris Electronic Week, developed by Diplomatie Studio, establishes a visual language centered on typographic minimalism contrasted by saturated, glitch-inspired graphic blocks. This project spans both digital and physical touchpoints, including event posters, mobile app UI, and merchandise. The identity leans into a clean, modern aesthetic that utilizes natural light and urban architecture as a backdrop for promotional materials. Photography by Pauline Gouablin documents the application of these assets across city environments, emphasizing the integration of bold graphic elements within industrial settings. From responsive web layouts to tactile printed ephemera, the design relies on clear typography and a modular use of colour-coded blocks. The work maintains a consistent visual rhythm across event scheduling grids, outdoor banners, and apparel, framing the festival's information architecture within a structured, contemporary design system.

Editorial, Clean, Vertical

Festivals & Events