Paris Electronic Week establishes a comprehensive brand identity that balances typographic minimalism with vibrant, abstract digital motifs. The visual system, developed by Diplomatie Studio, leans into a structured layout featuring bold, saturated color blocks that contrast against stark white space and clean lettering.
Across both print and digital applications, the identity maintains consistency through an intuitive UI for event scheduling and mobile interaction. Photography by Pauline Gouablin documents the application of these graphic elements within urban, industrial environments, utilizing natural light and analogue film techniques to capture the event's public-facing materials. The project highlights a functional approach to festival branding, spanning outdoor signage, mobile application interfaces, and branded merchandise.
