PangPang Pusher’s brand identity project centers on a playful, graphic-heavy visual language designed to define the product line. Developed through a collaboration between Jens Nilsson and Brikk Studios, the work spans across packaging design, motion graphics, and environmental brand assets.
The project utilizes a vibrant pastel color palette and bold typography, executed with clean, modern vector aesthetics. Static assets lean into a commercial studio style with minimalist staging, while the motion components introduce dynamic animation that highlights the brand's graphic motifs.
Beyond traditional beverage packaging, the identity extends to tactile soft goods and large-scale textile displays, maintaining consistent, high-contrast branding throughout. The visual system relies on a combination of 3D render and CGI techniques to create uniform, crisp presentations of the product across digital and physical touchpoints.
