Paddy Power: Down It
Brand
Date
Apr 2025
Description
Paddy Power’s 'Down It' campaign delivers a live-action commercial spot centered on a restaurant setting. The narrative unfolds through a sequence featuring a man and woman at a table, transitioning into the controlled environment of a professional kitchen. Led by agency BBH London with production by MindsEye, the project utilizes a warm, dimly lit visual aesthetic. Post-production and sound design were managed by ELMNTL, Electric Theatre Collective, and GCRS, while EssenceMediacom handled media efforts.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Nude / Sand
Background
Café
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.