Paddy Power
A Shirt's For Life
Brand
ProjectA Shirt's For Life
Date
Dec 2024
Description
Paddy Power’s 'A Shirt’s For Life' campaign explores the emotional connection between football supporters and their team jerseys. The commercial follows fans across diverse settings, from domestic living rooms and pubs to the energy of stadium stands, documenting the highs and lows of the match-day experience. The project features live-action technique with a cinematic lens, capturing authentic reactions and expressive performances. Led by agency BBH London and production house Outsider Editorial, the film leans into a grounded, narrative-driven aesthetic.
Style
Horizontal, Cinematic
Industries
Gambling
Color
Forest Green
Pure White
Background
Living Room
Context
TVC / TV Commercial
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