Paddy Power

Dec 2024

Paddy Power’s ‘A Shirt’s Not Just For Christmas, It’s For Life’ campaign explores the enduring connection between football fans and their club jerseys. Developed by BBH London, The Bourne Consultancy, and BBH London, the film depicts supporters across several decades, capturing the evolution of loyalty through moments in domestic settings and stadium environments. The commercial utilizes a live-action technique, blending warm interior lighting with stadium floodlights to establish a distinct atmosphere. By incorporating Super 8 and 16mm film textures, the visual narrative emphasizes the passage of time. Production and post-production duties were shared across Outsider Editorial, ELMNTL, and Black Sheep Studios, with sound design provided by String and Tins.

Horizontal, Cinematic, Warm, Polished

Super 8 / 16mm

Gambling

Living Room

TVC / TV Commercial