Oysho
Training
Oct 2024
Oysho showcases its latest athletic apparel through this training-focused fashion campaign. The collection leans into minimalist tailoring and performance-driven activewear, captured within a controlled, neutral studio environment. The imagery emphasizes functional silhouettes and technical fabric details through high-contrast compositions and crisp, even lighting. Photographer Ignazio Lozano leads the production, working alongside model Sandra Martens to capture both dynamic action sequences and static, e-commerce-style portraits. Casting director Beatriz Vera rounds out the creative team, ensuring a consistent visual identity across the campaign, with post-production and retouching handled by Daniel Garo.
Vertical, Commercial, Clean
White Seamless
Advertising Campaign
