Oysho: Training

Oct 2024

Oysho’s Training campaign showcases a versatile range of activewear and apparel, framed within a minimalist studio environment. The project leans into a clean, commercial aesthetic that emphasizes both functional sportswear and layered, everyday fashion pieces. Photographer Ignazio Lozano captures the collection with crisp definition, utilizing even lighting and natural light to highlight textures and tailoring across the various studio setups. The campaign integrates active movement with structured portraits, reflecting the functionality of the training gear and home gym equipment. Sandra Martens features as the lead model, with casting direction provided by Beatriz Vera and retouching by Daniel Garo.

Vertical, Commercial, Clean

White Seamless

Advertising Campaign