Oysho
Oysho e-commerce SS24
Brand
ProjectOysho e-commerce SS24
Date
Sep 2023
Description
Oysho presents its SS24 collection through a focused e-commerce campaign, highlighting the seasonal shift toward athletic and leisure silhouettes. The imagery features a curated selection of windbreakers, tracksuits, and activewear, set against a consistent, pale blue studio backdrop. The project was captured by photographer Ignazio Lozano with art direction from Sergio Rueda. Featuring model Misia Urbanska, the campaign utilizes clean studio lighting to emphasize the textures and versatile cuts of the new lineup, maintaining a structured, commercial aesthetic throughout the product showcase.
Style
Commercial, Square, Clean
Industries
High Street Fashion
Color
Navy
Pure White
Sky Blue
Background
Grey Seamless
Context
E-commerce / Product
Associated creatives
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