Oysho

Dec 2025

Oysho showcases its technical alpine collection through this commercial fashion campaign, highlighting the brand’s après-ski aesthetic. The project features a series of portraits and outdoor shots that emphasize the textures of heavy-weight fleece, faux fur, and performance knits against mountainous, snow-covered backdrops. Photographer Alejandro Sonoro captures the collection with creative direction from Silvia Ballester Cussac and production support from Eva Monge Araus. Utilizing both soft studio illumination and crisp natural light, the imagery leans into a clean, polished look while maintaining a focus on high-altitude utility and seasonal layering.

Vertical, Commercial

Outdoor & Performance Apparel

Advertising Campaign