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Oysho: OYSHO APRÈS SKI

Brand
Date

Nov 2025

Description

The Oysho Après Ski campaign presents a selection of winter outerwear and technical layers designed for alpine environments. The project highlights a collection of faux fur hooded jackets, puffer coats, and knit accessories, utilizing a neutral color palette punctuated by deep red tones. Photographer Alejandro Sonoro captures the garments across both studio and outdoor settings, incorporating both high-resolution mountain backdrops and snow-dusted rustic sets. The visual approach leans into clean, soft lighting to emphasize the textures of the apparel, from dense faux fur to ribbed knits. Production by Eva Monge Araus supports the series, which balances technical performance wear with lifestyle-driven editorial portraiture.

Style

Commercial, Vertical

Techniques

Soft Light

Context

Advertising Campaign

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