Oysho

Nov 2025

The Oysho Après Ski collection campaign showcases technical winter outerwear and layered knitwear within both studio-based artificial snow environments and natural alpine landscapes. Photographer Alejandro Sonoro and producer Eva Monge Araus deliver a series of clean, high-contrast imagery that emphasizes the tactile nature of faux fur, puffer jackets, and heavy ribbed textiles. Execution leans into polished commercial aesthetics, utilizing soft, diffuse lighting to highlight textures across a neutral palette of cream, black, and deep red. The project captures the intersection of performance apparel and mountain fashion through both intimate portraits and group compositions.

Commercial, Vertical

Soft Light

Outdoor & Performance Apparel

Advertising Campaign