Oysho

Nov 2025

Oysho showcases its latest winter range in the Après Ski campaign, blending technical performance wear with cold-weather fashion staples. Photographed by Alejandro Sonoro and produced by Eva Monge Araus, the visuals alternate between stark, natural mountain landscapes and controlled studio environments featuring alpine-inspired sets. The collection emphasizes tactile textures, incorporating faux fur, knit balaclavas, and layered puffer jackets. Utilizing editorial and commercial techniques, the imagery captures the aesthetic of winter sports apparel through soft lighting and natural daylight. The production maintains a cohesive, cool-toned palette, highlighting the versatility of the brand's performance-oriented outerwear and accessories.

Vertical, Commercial

Natural light

Outdoor & Performance Apparel

Mountain

Advertising Campaign