Oysho
Oysho Apres ski 2024
Brand
ProjectOysho Apres ski 2024
Date
Nov 2024
Description
The Oysho Apres Ski 2024 campaign presents a series of fashion editorials focused on high-performance winter apparel. Set against the backdrop of alpine mountain ranges and wooden chalet exteriors, the project highlights the textural details of fleece and knitwear through a clean, lifestyle-oriented lens. Photographer Alejandro Sonoro and creative director Sergio Rueda capture the collection in natural light, maintaining a consistent aesthetic across the series. The visuals lean into a raw and atmospheric style, utilizing the snowy landscape to frame the functional design of the garments.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Outdoor & Performance Apparel
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