Oysho: Oysho Apres ski 2024

Nov 2024

The Oysho Apres Ski 2024 campaign highlights the brand's performance apparel through a series of editorial images set against rugged alpine landscapes. Centered on functional winter layering, the collection features textured fleeces, fitted ski trousers, and technical accessories designed for cold-weather environments. Photographer Alejandro Sonoro and creative director Sergio Rueda lean into a clean, lifestyle-focused aesthetic. Using natural light to define the tactile qualities of the fleece and knitwear, the imagery captures a distinct outdoor atmosphere. The production balances technical performance with a classic winter visual style, set against the backdrop of snow-dusted mountain chalets.

Editorial, Vertical, Warm

Natural light