Oysho: Linen S/S 24

May 2024

Oysho’s Linen S/S 24 campaign captures a collection of relaxed resort wear through an editorial lens. Shot on location along a coastal stone pathway, the visuals lean into a warm, sun-drenched palette that emphasizes the texture of the garments against a seaside backdrop. The project features photography by Jonathan Conts, with fashion styling by Martina Gattoni. The imagery makes use of natural light to create hard, defined shadows against Mediterranean-inspired architecture, while models Tanya Ruban and colleagues showcase a mix of oversized white and olive linen separates. Executive production was led by Beatriz Vera, with hair and makeup services provided by Javier Ceferino and Rebecca Martin. The campaign leverages an analogue film aesthetic, resulting in a clean, commercial edit supported by retouching from Daniel Garo.

Lifestyle