Oysho
Linen S/S 24
May 2024
Oysho’s Linen S/S 24 campaign presents a series of resort wear images captured by photographer Jonathan Conts. The collection focuses on relaxed silhouettes, highlighting white and earth-toned linen garments across a series of outdoor coastal settings. Styling by Martina Gattoni emphasizes effortless coastal aesthetics, pairing oversized button-downs and wide-leg trousers with accessories like crocheted totes and buckled sandals. The project utilizes natural light to create warm, bright compositions, punctuated by the distinct textures of stone pathways and stucco architecture. Executive production was led by Beatriz Vera, with hair and makeup artistry provided by Javier Ceferino and Rebecca Martin. The editorial features model Tanya Ruban, with post-production retouching by Daniel Garo.
Lifestyle
