Oysho

Feb 2026

For the Perfect-Adapt Training project, Oysho explores the intersection of high-performance sportswear and modern studio aesthetics. The campaign features a series of clean, minimalist images that emphasize athletic form through controlled studio lighting and a neutral, architectural color palette. Photographer Jonathan Conts captures model Emmi Freeman in a variety of dynamic poses and static portraits, highlighting the technical details of the activewear sets. With production led by Aina Mejias Casademunt, the work utilizes soft light and metallic surfaces to create a polished, commercial look across all imagery. The project leans into a clean, minimalist style, with select visuals incorporating 3D render and CGI elements to enhance the professional, high-fashion sportswear presentation.

Vertical, Commercial, Clean

Sportswear

Grey Seamless

Advertising Campaign