Overtone Studios
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2023
Description
Overtone Studios debuts a comprehensive brand identity system rooted in minimalist graphic design and versatile digital assets. The project establishes a cohesive visual language through bold typography, structured icon libraries, and a vibrant, expansive color palette. Developed by OKTO and Sebastian Mast, the identity integrates motion graphics and surreal imagery to convey a modern aesthetic. The execution leans into clean vector principles, utilizing balanced compositions that bridge the gap between abstract illustration and professional UI design. Across both static and motion media, the studio maintains a consistent hierarchy that prioritizes clarity and technical precision.
Style
Commercial, Graphic
Color
Pure White
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