Insurely

Mar 2022

Fintech firm Insurely introduces a comprehensive brand identity system, developed by OKTO to establish a cohesive visual language across digital and physical touchpoints. The identity relies on a minimalist aesthetic, anchored by a custom typeface, Insurely Sans, which presents a clean, modern typographical system through varied font weights and legible character sets. The system integrates vibrant green tones with neutral backdrops, using abstract 3D rendered elements to communicate data-centric concepts. This visual strategy extends from web interfaces featuring modular UI layouts to large-scale out-of-home advertising and environmental signage, maintaining a consistent look through the use of clean typography and consistent motion graphics.

Commercial, Clean, Horizontal

Fintech